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Oktoberfest, German festival helps Harlem respond to changing tastes

September 29, 2011

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Harlem is not the first word that comes to mind when one mentions Oktoberfest. But for Harlem businesses, the German festival is a creative way to establish Harlem as a hip, trendy neighborhood that is not only changing its demographics but also the way it does business. Unlike the 18 day beer festival in Germany, […]